Hulsey Roofing Success Story
Hulsey Roofing is a trusted, family-owned roofing company serving the St. Louis area. Known for their craftsmanship, reliability, and deep roots in the community, they’ve built a strong reputation through years of quality work and customer referrals. But even with a loyal customer base, Hulsey knew that in today’s digital-first world, reputation alone wasn’t enough. To reach more homeowners, they needed a stronger online presence.
The Challenge
Despite their excellent work and word-of-mouth referrals, Hulsey Roofing was getting lost online. Search terms like “roofing companies St. Louis” and “roofers near me” weren’t driving traffic to their website — in fact, their site was buried several pages down in Google results. This meant they were missing out on homeowners actively searching for roofing solutions in their area.
Competing against both local competitors and national roofing brands, Hulsey needed an online strategy that could help them show up where it mattered most: in Google searches for roofing services.
How TG Helped
Timmermann Group designed a comprehensive home services SEO strategy that addressed both the technical and content challenges holding Hulsey Roofing back. By improving on-page optimization, strengthening local SEO, and producing fresh, relevant content, we helped them climb search rankings and capture high-intent traffic. Our efforts paid off quickly: organic clicks grew by more than 310%, impressions jumped 169%, and competitive keywords like “Sunset Hills roofing contractor” and “St. Louis flat roofing experts” earned top-ranking positions.
On-Page Optimization
Laying the Groundwork for Visibility
We overhauled on-site elements, including metadata, headers, and service page copy, to ensure search engines clearly understood Hulsey’s offerings. By creating location-specific landing pages, we aligned content with what homeowners were actually searching for. As a result, rankings for high-value keywords like “Oakville roofing” skyrocketed from #30 to #2.
Technical SEO
Making the Site Faster and Friendlier
Our team conducted a full audit to uncover technical barriers that were limiting visibility. We improved site speed, crawlability, and indexing so search engines could better understand and prioritize Hulsey’s content. Enhancements like schema markup also boosted click-through rates, contributing to significant traffic gains month over month.
Keyword Research
Targeting the Right Opportunities
We performed in-depth research to identify high-value, local search terms with strong conversion potential. This data guided our optimization strategy, ensuring that every update tied directly back to customer search behavior. The payoff was clear: rankings for “roofers st louis” improved by more than +700%, bringing more qualified leads to the site.
NAP Consistency
Dominating St. Louis Map Packs
Consistency was key. We standardized Hulsey’s Name, Address, and Phone information across directories and optimized their Google Business Profile. These updates helped Hulsey secure prominent placements in local map packs, including searches like “Mehlville roofing” and “Shingle roof contractor.”
Content Strategy
Building Authority with Every Blog
We created and refreshed blog content to highlight Hulsey’s expertise while boosting internal linking opportunities. This not only positioned them as a trusted local authority but also fueled a steady increase in organic visibility. Blog improvements helped drive a 169% increase in impressions, giving the brand more exposure to potential customers.
Backlink Building
Strengthening Domain Authority
Through strategic outreach, we earned high-quality backlinks from relevant and authoritative sites. These signals boosted Hulsey Roofing’s domain authority, giving their site the credibility needed to rank for highly competitive search terms. This authority was a driving factor in achieving first-page results for searches like “St. Louis flat roofing company.”
Raising the Roof on Results
The combination of technical fixes, content development, and local SEO transformed Hulsey Roofing’s online presence. They went from being nearly invisible in search to dominating competitive terms across the St. Louis area.
Key Results:
- 310% increase in total organic clicks
- 169% increase in impressions
- Top 3 rankings for high-value search terms, including “Sunset Hills roofing contractor”, “Oakville roofing”, and “Shingle roof contractor”
With a stronger digital foundation, Hulsey Roofing can now confidently compete with larger players and connect with more homeowners in need of their services.