Bath Flip Success Story

Bath Flip partnered with Timmermann Group to grow their presence online, generate high-quality leads, and solidify their brand as a top choice for bathroom remodeling in New Hampshire and Massachusetts. With a results-driven paid social strategy, compelling creative, and clear lead funnels, we brought measurable results to this fast-moving brand.

About the Client

Bath Flip is a next-day bathroom renovation company offering accessible walk-in showers, tub-to-shower conversions, lifetime flooring, and stylish bathroom upgrades. With a focus on speed, quality, and service, their mission is to make bathroom remodeling easy and efficient for homeowners across New England, with no long wait times, no messy projects, just sleek and seamless transformations.

Instagram carousel for Bath Flip showing a three-step bathroom renovation process: Design, Schedule, and Transform. The first slide features the Bath Flip logo and tagline ‘Transform Your Bathroom in 3 Easy Steps.’ The following slides outline each step with visuals, ending with a call to action inviting users to contact Bath Flip.

The Challenge: Making a Splash in a Competitive Market

As a new brand in a highly competitive market, Bath Flip needed a social media marketing strategy that would:

  • Build brand awareness
  • Educate audiences on service offerings
  • Drive high-quality leads
  • Compete with industry giants like Re-Bath and Jacuzzi

The challenge? Developing performance-driven campaigns and creative that showcased Bath Flip’s blend of speed, quality, and accessibility, all while keeping cost-per-lead low and conversion rates high.

Laying the Tile for Success

To position Bath Flip for long-term success, we began with a deep dive into their audience, competitive landscape, and service differentiators. From there, we crafted a full-funnel paid social strategy that introduced the brand, nurtured interest, and drove high-intent users toward conversion.

How TG Helped: From First Impression to Form Submission

Strategic Paid Social Campaigns: We launched a multi-phase Meta campaign strategy, starting with brand awareness, engagement, and traffic campaigns to drive users to Bath Flip’s newly launched website. Once the initial audience pool was established, we shifted to strategic retargeting campaigns focused on converting high-intent users with lead-gen offers and service-oriented messaging.

High-Performing Creative: Custom animations, service-focused carousels, educational reels, and lead-gen graphics were developed to highlight Bath Flip’s next-day installs, lifetime guarantees, and modern designs. This creative mix ensured users weren’t just scrolling, they were stopping, clicking, and engaging.

Performance Analysis & Optimization: With a close eye on Meta platform data and Google Analytics insights, we continuously refined targeting and optimized campaign structure and creative performance. This data-backed approach allowed us to lower costs and increase conversion rates, turning interested scrollers into satisfied homeowners.

Results That Make a Splash

  • Graphic of computer with leads

    Over the first 3 months:

    7,541 total clicks from paid social campaigns
    858K impressions and 434K reach
    41,133 post engagements
    376 new page likes
    389 leads in June alone via website lead forms
    $0.60 average CPC

  • Google Analytics Results:

    3137% increase in views to the site via social
    5,156 sessions from social users
    889 key conversion events
    14.92% user key event rate