Stratum Structural Systems Success Story
Stratum Structural Systems came to Timmermann Group after working with a home services marketing agency that failed to deliver what they actually needed: quality lead flow in a competitive local market.
We implemented full service SEO, resolved the technical issues holding rankings back, built missing service content, and guided their internal team through a website rebuild as part of a broader digital marketing strategy for home service contractors designed to protect those gains.
The result was first page visibility for core revenue keywords, including multiple number one rankings that still hold today.
The Challenge
Stratum needed to win in a crowded St. Louis market where competitors were already established in search.
Key obstacles included weak visibility for high intent service searches, technical SEO issues suppressing performance, missing service content that competitors were using to dominate the category, and the risk of losing progress during a planned website rebuild.
The goals were clear:
- Move priority service keywords from page three and page four to page one
- Establish clear keyword to page mapping so Google understands what each page should rank for
- Resolve technical problems like keyword cannibalization and canonical issues
- Expand content to cover core services and match search intent
- Protect rankings through a website rebuild completed internally by Stratum
How TG Helped
Timmermann Group implemented a full service SEO strategy rooted in organic search strategies for home service companies, designed to fix foundational issues, expand content coverage, and protect long term ranking equity.
The strategy focused on clear keyword mapping, technical SEO corrections, on page optimizations, content development for missing services, and SEO consultation during the website rebuild to ensure gains were not lost during transition.
Keyword Research & Mapping
Aligning Revenue Services to Search Intent
We began by identifying the highest intent keywords tied directly to Stratum’s core revenue services. Each keyword theme was mapped to a specific page, eliminating overlap and ensuring every page had a clear purpose in search.
This established a clear keyword-to-page structure so Google could understand what each page should rank for while eliminating internal competition.
Technical SEO
Removing Barriers that Suppressed Performance
We corrected issues that commonly block growth for contractors operating in competitive markets through proven foundation repair marketing strategies, including keyword cannibalization where multiple pages compete for the same searches, canonical and indexing signal issues that dilute authority, and structural issues that prevented service pages from ranking cleanly.
These fixes removed invisible ranking barriers and allowed optimized pages to gain traction.
On Page Optimization
Strengthening Relevance for Core Service Pages
We optimized the pages that mattered most by improving title tags and heading structure, refining internal linking and page relevance, and aligning content more closely with search intent.
This ensured priority service pages were structured to compete for high intent local searches in the St. Louis market.
Content Development
Filling Gaps Across the Full Service Set
Competitors were winning because they had coverage across the full service set. Stratum did not.
We created new pages to fill those gaps and expand the site’s topical authority across foundation repair, waterproofing, concrete leveling, crack repair, mudjacking, and egress window installation.
This content expansion aligned the site with real search demand and strengthened overall category coverage.
Website Rebuild SEO Consultation
Protecting Ranking Equity During Transition
Stratum rebuilt their website internally. We consulted throughout the rebuild to ensure rankings that had already been earned were not lost.
Our guidance focused on preserving SEO critical URLs and content, maintaining site structure and internal linking continuity, and protecting ranking equity through the transition.
The new website launched, and the rankings held.
Results
First Page Visibility for Core Revenue Searches
Stratum moved from page three and page four visibility to first page rankings for competitive St. Louis service searches, earning multiple number one positions that still hold today.
Recent keyword highlights include:
- “foundation repair st louis” – #1 (up 26 positions)
- “basement repair st louis” – #1 (up 19 positions)
- “egress window installation st louis” – #1 (up 1 position)
- “concrete leveling st louis” – #5 (up 11 positions)
- “basement waterproofing st louis” – #6 (up 10 positions)
- “crack repair st louis” – #8 (up 32 positions)
- “mudjacking st louis” – #8 (up 21 positions)
The outcome?
- Three number one rankings for core service searches
- Multiple additional first page rankings in the top ten
- Rankings sustained through a website rebuild completed internally by Stratum
