Garage Living Success Story
Garage Living is a leading design and garage transformation brand specializing in turning ordinary garages into organized, elevated spaces. From custom garage flooring solutions to full-scale garage makeovers, they have become a trusted name for homeowners across North America. As the national brand and franchise network expanded, so did the need for a more substantial organic search presence that could support both national visibility and local markets.
The Challenge
With locations across the United States and Canada, the brand needed an SEO agency to scale across markets. Their challenge was twofold. They required the national brand to have stronger visibility for competitive, high-intent garage remodeling keywords nationwide. At the same time, individual franchise locations needed localized SEO support to stand out in their local markets. With visibility gaps across national keyword rankings, hyperlocal search terms, and in-depth informational topics, Garage Living needed a unified SEO strategy to lift the entire website’s keyword positions.
How TG Helped
We stepped in with a strategy that treated SEO as a core business driver rather than a list of optimizations. For a franchise model spread across many regions and countries, TG built a scalable approach designed to grow the national brand while empowering each franchise to make the strongest impact in its local market. Throughout this work, we saw momentum across conversions, non-branded bottom-of-funnel traffic, and high-intent keyword rankings on both national and local levels.
Keyword Research
Finding Opportunities Across an Entire Continent
With a franchise network spanning many markets, we conducted in-depth industry and keyword research to identify and prioritize high-impact search terms at both the national and local levels.
This research helped drive major ranking improvements for core keywords, including:
- “garage remodel” entered the 1st position in organic SERPs, along with many keyword variations
- “garage remodeling contractors” entered the 1st position in organic SERPs, along with many keyword variations
- “garage remodeling near me” entered the 1st position in organic SERPs, along with many keyword variations
- “garage flooring companies” entered the 1st position in organic SERPs, along with many keyword variations
- “garage design company” entered the 1st position in organic SERPs, along with many keyword variations
By focusing on high-intent, bottom-of-funnel phrases, we helped ensure Garage Living was discovered by users ready to take action.
On-Page Optimization
Turning Every Page into a High Performing Asset
We overhauled key on-site elements, including metadata, headers, and on-page content, to better match user intent and search demand. To provide more search-friendly depth and answer common user questions, we added targeted FAQs to core pages rather than relying on blog content.
Our on-page improvements helped drive a 100% increase in organic traffic. Strengthened content and clearer page structures reinforced the ranking gains for remodeling, renovation, and design-related keywords.
Backlink Building
Strengthening Authority With Solid Link Support Structures
To reinforce Garage Living’s authority and competitiveness in a crowded home renovation space, we executed targeted outreach campaigns to earn high-authority, relevant backlinks. These links helped boost Domain Authority, grow organic visibility, and support continued keyword improvements.
This authority lift contributed to notable ranking gains for priority service keywords, including:
- “garage custom storage contractor” moving up 39 positions into the 4th position, and “garage storage contractors” moving up 36 positions to 4th as well.
- “garage car lifts” rising 15 positions into the top 5, along with additional variation keywords for car lift-related searches.
Technical SEO
Opening the Garage Door to Better Technical Performance
While researching and mapping keywords, we simultaneously completed a comprehensive technical audit to ensure the site was fast, clean, and easy for search engines to crawl. Our team improved crawlability and indexation of key pages and implemented structured data across core content to increase eligibility for SERP features. This technical groundwork strengthened the overall health of the site and supported the gains seen in conversions and non-branded bottom-of-funnel traffic.
CRO
Designing a Customer Journey as Well-Organized as a Garage
Driving traffic was only part of the goal. We also needed to ensure that users could easily convert once they arrived on the site. Through UX-focused design and ongoing conversion rate optimization, we designed and implemented new calls to action at strategic points throughout the core site content to better guide users through the conversion funnel.
The result was a stronger, more efficient funnel:
- Key events (conversions) increased by 11.43%, rising from 4,262 to 4,749 nationally.
- The key event rate improved by 21%, indicating more qualified traffic and a more effective conversion path from initial visit to action.
Results that Raised the Garage Door
Across both national and local markets, Garage Living saw stronger visibility, more qualified traffic and a clear lift in engagement year over year. Improved technical performance, deeper on-page relevance and a smoother conversion path helped drive steady gains across the full funnel, while stronger authority supported new top positions for many of the brand’s most competitive search terms. The site didn’t just bring in more users; it attracted homeowners who were ready to roll up the door and take action, turning them into measurable business outcomes.
Local franchise markets experienced that same upward momentum. In St. Louis, increases in traffic, conversions and key service area rankings created a noticeable lift in visibility and opportunity.
With national strategy and local execution working together, Garage Living saw its franchise network move into the fast lane, opening the door to consistent growth and positioning the brand at the top of the searches that matter most to homeowners ready to transform their space.