Simon Law Success Story
Simon Law is known for achieving outstanding results for its clients, taking on some of the most complex cases while providing the personal attention they deserve. Simon Law’s courtroom record speaks for itself, so they needed a custom law firm website design to showcase their decades of hard-fought wins. That is why those chose Timmermann Group as their marketing partner: because they knew we are equally dedicated to getting our clients results.
The Challenge
Simon Law needed a website that reflected the expertise and dedication they bring to every case. Behind every case is a human story, along with a compassionate, skilled, and experienced team ready to represent them. This needed to be reflected across their new website, so prospective clients understand the work ethic and superior service Simon Law brings to the courtroom.
How TG Helped
Timmermann Group built a results-driven website for Simon Law, focused on attracting clients who need their expertise and converting visitors into cases. By highlighting their practice areas, showcasing their dedicated team, and creating a clear path for potential clients to take action, TG ensured the site reflected Simon Law’s commitment to delivering results. Every design and messaging choice was made to strengthen credibility, build trust, and drive measurable outcomes for their business.
Website Strategy
Strategic Counsel for Digital Presence
Just as every strong case starts with a solid legal strategy, Simon Law’s website needed a carefully planned approach to deliver results. TG structured the information architecture to highlight their practice areas, demonstrate courtroom wins, and guide potential clients seamlessly toward taking action. The strategy ensured the website not only looked authoritative but also functioned as a powerful tool to attract and convert the right clients.
UX & Accessibility
Client-Focused Interface & Experience
TG designed Simon Law’s site with a user experience that guides visitors effortlessly, ensuring key information is easy to find and their team’s expertise shines. The intuitive interface and polished design create a professional, trustworthy impression while making it simple for potential clients to engage and take the next step.
Web Development
A Precision-Built Digital Platform
Simon Law’s website needed a development approach that was reliable, fast, and optimized for results. TG developed the site to perform seamlessly across devices, support clear calls-to-action, and provide a platform that drives client engagement. Every technical decision was made to ensure the site not only looks impressive but also delivers measurable outcomes.
Social Media Marketing
Strategic Paid Social for Sensitive Legal Matters
TG executed a full-funnel paid social strategy across Facebook and LinkedIn to support Simon Law’s most sensitive, high-impact practice areas, including sexual assault in institutional settings and serious trucking-related injuries. Campaigns were geo-targeted by case type and built with an emphasis on empathy, clarity, and credibility, while ongoing A/B testing revealed stronger conversion performance from underride accident messaging compared to broader trucking creative.
The campaigns generated more than 4.2 million Facebook impressions, with sexual assault initiatives driving 12,000+ clicks at a 3.85% click-through rate. Brand awareness efforts reached over 25,000 users weekly at under $1.20 CPM, while a complementary LinkedIn campaign reinforced Simon Law’s authority among professional and referral audiences—supporting both reach and qualified case growth.
Search Engine Optimization
The Verdict: Winning Results
After implementing our multi-faceted strategy, Simon Law saw dramatic improvements across search, conversion, and engagement metrics.
Organic traffic increased 49.32% since 2023, while organic key events surged 352% (1,673 in 2025 vs. 370 in 2023). High-value keywords achieved top positions, including:
“trucking accident lawyer st louis” (#2), “birth injury attorney st louis” (+7 positions, now #1), “back injury law firm st louis” (+5 positions, #1), “birth injury law firm st louis” (+23 positions, #1), “spinal cord injury attorneys st louis” (#1), “back injury law firm st louis” (#1), “scaffolding accident lawyer st louis” (+21 positions, #1), “Missouri medical malpractice lawyers st louis” (+9 positions, #1)
Many of these terms now appear in Google’s AI overview or Local Pack, extending reach in both emerging and traditional search formats. Combined with a near 5% organic conversion rate and consistent qualified lead flow, the results show that Simon Law’s digital presence is now both highly visible and highly effective — turning searches into measurable business growth.
With the new website, Timmermann Group was able to maintain all of Simon Law’s top keyword rankings at launch.
Paid Search Advertising
Capturing High-Intent Legal Demand at Scale
TG implemented a paid search strategy designed to capture high-intent legal demand for Simon Law’s core practice areas, including trucking accidents and birth injury cases, with targeted coverage across Missouri and Southern Illinois. Search campaigns were supported by a display remarketing program designed to re-engage prior site visitors and strengthen lower-funnel performance.
Over a four-month period following the remarketing launch, paid search and display generated more than 418,000 impressions and 11,600 clicks, delivering 669 total conversions at a $123.91 cost per conversion. Search campaigns achieved click-through rates as high as 22.89% and conversion rates up to 6.49%, while remarketing display drove 369 conversions at just $18.81 per conversion—making paid media a consistent driver of qualified traffic and case opportunities.
Timmermann Group has helped The Simon Law Firm climb toward our goals and has a strategic plan and recommendations each step of the way. The knowledge that each of the team members has is a great asset to our firm.