ReCoat Revolution Success Story
ReCoat Revolution, a premium floor refinishing franchise, turned to Timmermann Group to enhance its digital visibility and generate more qualified leads for its brand and for all its franchises. With a competitive local market and limited search engine presence, the brand needed an experienced franchise marketing agency to help them rise through the rankings quickly and generate leads through appropriate channels.
Refinishing Their Digital Presence
Website traffic increased by 326.3%
Conversions (key events) rose by 73.54%
Keyword visibility improved by 14.55%
Sanding Down the Issues, Polishing Up the Plan
Scoping Out the Scuffs
Our team began with a full site audit to assess ReCoat Revolution’s digital foundation. From technical issues to content gaps, we uncovered several opportunities to improve performance across the board.
Key issues included:
- Missing rankings for high-intent keywords
- Weak on-page SEO structure
- Limited content supporting topical authority
- Inconsistent NAP data across local directories
- Minimal backlink profile
A Finish Worth Ranking For
To meet ReCoat Revolution’s goals, we built a layered SEO strategy focused on three core pillars: technical optimization, content relevance, and authority building. We prioritized improving their local SEO presence, targeting competitive industry keywords, and creating engaging content to drive both visibility and conversions.
How TG Helped
Technical SEO
We conducted detailed audits to address crawl errors, improve site speed, and ensure mobile responsiveness, laying the groundwork for better performance and increased search engine trust.
Keyword Research
Through in-depth industry and competitor analysis, we identified and prioritized high-value keywords tailored to local and service-based intent.
On-Page Optimization
We rewrote metadata, headers, and copy across key pages to better align with search intent and structure, improving both readability and ranking potential.
NAP Consistency
We standardized the business’s Name, Address, and Phone number across their website and key directories to reinforce local SEO signals and support map pack visibility.
Content Strategy
We developed a high-quality blog content plan to support topical authority, answer relevant search queries, and create internal linking opportunities that drive traffic deeper into the site.
Backlink Building
We executed a targeted outreach campaign to earn high-authority backlinks from industry-relevant websites, increasing the site’s Domain Authority and credibility.
Rankings You Can Walk All Over
Website traffic increased by 326.3%
More users discovered ReCoat Revolution through organic search thanks to stronger keyword rankings, improved site performance, and a more strategic content approach. This surge in traffic reflects the impact of a well-executed SEO foundation.
Conversions (key events) rose by 73.54%
As visibility grew, so did user engagement. Optimized landing pages, improved on-page content, and clear calls to action helped turn more visitors into qualified leads.
Keyword visibility improved by 14.55%
The site gained ground across key high-intent terms, with multiple keywords moving from unranked to top 10 positions. Several even secured featured placements in the AI overview and local pack, driving targeted traffic and brand authority.
Industries: ReCoat Revolution
Services Used: ReCoat Revolution
