Google Reviews for Law Firms: Why You Need Them Now, More Than Ever
You just won a great case for your client. They’re thrilled with the outcome and thanked you profusely. But when you check your Google reviews six months later… nothing.
Sound familiar?
If you’re frustrated by the lack of online reviews despite delivering excellent legal services, you’re not alone. Most law firms struggle with this exact problem, and it’s costing them clients every single day.
Here’s what you need to know about getting more Google reviews, why they matter more than you think, and exactly how to fix this problem for good.
Why Your Practice Probably Needs More Google Reviews
84% of people trust online reviews as much as personal recommendations. Search engines know this. Here’s what happens when potential clients google lawyers in your area:
- They see the Google “Map Pack” (those 3 businesses that show up with map pins)
- 42% of clicks go to these top 3 results
- The firms with more recent, positive reviews almost always rank higherx
- Firms without reviews get ignored, even if they’re excellent lawyers
This plays out in real practice every day. Take two personal injury firms in the same city: Firm A has 50+ five-star reviews, while Firm B has just 3 reviews. Despite Firm B having more experience and better credentials, Firm A gets three times more inquiries. The difference? Social proof that builds instant trust with their ideal client profile.
What Google Reviews Actually Do for Your Practice
- They Get You Found: Google’s algorithm loves reviews because they signal that your business is active and trusted. More reviews translate to higher rankings in local searches. It’s that simple.
- They Build Instant Trust: When someone’s facing a legal problem, they’re scared and overwhelmed. Seeing dozens of reviews from people who were in similar situations makes them feel confident choosing you.
- They Overcome Price Objections: Clients rarely choose the cheapest lawyer, they choose the one they trust most. Strong reviews justify your fees and position you as worth the investment.
Why Clients Don’t Leave Reviews & What You Can Do About It
Tough, right? But the problem isn’t that clients don’t want to help you. The problem is that leaving a Google review feels complicated and time-consuming to them.
Think about it from their perspective:
- Their legal matter is resolved, so you’re not top-of-mind anymore
- They don’t know how to leave a Google review
- They’re not sure what to write
- They forget, even if they intended to help
Step-by-Step Guide to Get More Reviews for Your Law Firm in 2025
Step 1: Ask at the Perfect Moment
- Wrong way: Sending a generic email three months after their case closed asking for a review.
- Right way: Having this conversation while you’re delivering good news.
- Script to use: “I’m so glad we got you this result. Quick question, if someone you cared about needed help with [type of case], would you feel comfortable recommending our firm?”
When they say yes: “That means a lot. The best way to help other people find us is through Google reviews. Would you mind taking two minutes to share your experience?”
Step 2: Make It Ridiculously Easy
Not sure what to write? Just share what it was like working with us and how things turned out. Other people in your situation will really appreciate hearing your story.”
Or, you can even send them this exact text: “Thanks again for letting us help you with [specific case detail]. If you have 2 minutes, here’s the direct link to leave a review: [your Google Business Profile link]
Pro tip: Test the link yourself first. Make sure it takes them directly to the review section, not just your business listing.
Step 3: Follow Up (But Don’t Be Annoying)
Week one, send the initial request.
Week two, send a friendly follow-up: “Hi [Name], I know you’re busy. If you get a chance, we’d really appreciate that Google review. Here’s the link again: [link]”
Stop there. Two requests maximum. More than that damages the relationship.
Step 4: Respond to Every Review
For 5-star reviews, thank them by name, mention something specific about their case, and reinforce why other clients should choose you.
- Example: “Thank you, Sarah! It was our pleasure helping you with your estate planning. I’m so glad we could give you peace of mind about your family’s future. We’re here if you need anything else.”
For negative reviews, stay professional, take responsibility where appropriate, and offer to discuss privately.
- Example: “Thank you for the feedback, John. I’m sorry your experience didn’t meet expectations. Please call me at [number] so we can discuss how to make this right.”
Other Effective Ways to Get More Google Reviews for Your Law Office
The “Thank You Package” Approach
Along with your final documents, include a handwritten note thanking them for their trust, plus a small card with your Google review link and simple instructions.
The “Case Closed” Call
Instead of just mailing final paperwork, make a quick phone call to check in. During this call, naturally ask for the review.
The “Referral Conversation”
When clients refer someone to you, that’s the perfect time to ask for a review: “Since you’re comfortable referring us, would you mind leaving a quick review to help other people find us too?”
The Charity Tie-In
“For every review we receive this month, we’re donating $25 to [local charity]. Would you like to help us support this cause?”
What to Do When Reviews Slow Down
- Set a goal: Aim for 2-4 new reviews per month. This keeps your profile active and fresh.
- Track it: Put someone in charge of monitoring your review count weekly.
- Systematize it: Make asking for reviews part of your standard case-closing process.
- Stay consistent: The firms that succeed get steady reviews over time, not big batches followed by months of nothing.
The Bottom Line about Google Reviews for Law Firms
The truth is, getting reviews isn’t nearly as hard as most think. What makes it challenging is a skill many firms struggle with—asking for help.
But here’s where that reluctance costs you: every month without new reviews, potential clients are choosing competitors with better social proof. And the fix? It’s embarrassingly simple. Pick five recent clients who were happy with your results and send them a review request like the ones we outlined above.
Of course, if staying on top of this while running your practice feels impossible, that’s where we come in. From review management and local SEO to lead generation strategies that actually convert, Timmermann Group helps law firms get results fast.