Titan Pest & Wildlife Solutions Success Story
Titan Pest & Wildlife Solutions provides premier pest control and exterminator services across the St. Louis area, helping homeowners and businesses resolve urgent infestations with confidence.
When Titan came to Timmermann Group, their website had a problem that no ad budget could fix. Their challenge wasn’t a lack of demand. It was a website structure that prevented them from capturing it. With the right SEO strategy in place, Titan quickly transformed from being virtually invisible in search to capturing high-intent traffic and converting it into measurable growth through a custom-developed pest control marketing strategy designed to scale visibility.
Within 60 days of starting with Timmermann Group, Titan increased organic users by 438% and conversions by 415% by capturing high-intent search demand.
The Challenge
Titan’s website faced a critical SEO issue: widespread keyword cannibalization.
Across more than 40 pages, the site was competing against itself. Each piece of content was targeting the same St. Louis-area search terms, targeting the same high-intent searches like “pest control St. Louis,” cannibalizing each other’s rankings. As a result, search engines couldn’t determine which pages should rank, suppressing visibility across the entire site.
Instead of supporting growth, the site structure was limiting visibility. High-intent customers were actively searching for Titan’s services, but the website wasn’t positioned to capture that demand.
How TG Helped
Timmermann Group implemented a focused SEO strategy designed to eliminate structural conflicts, restore keyword clarity, and position the site to capture high-intent local searches.
By addressing foundational issues first and then optimizing for performance, the strategy created a clear path from improved visibility to increased conversions.
Keyword Strategy & Mapping
Transforming Cannibalization into Clear Search Intent
Before any optimization could begin, the core issue had to be identified and restructured at a strategic level.
Titan’s site wasn’t lacking keywords, but rather, it was overloaded with competing ones. Multiple pages were targeting the same high-intent St. Louis search terms, creating confusion for search engines and suppressing rankings across the board.
We identified which keywords would drive the highest return and mapped them to the most appropriate pages, establishing a clear hierarchy across the site. This process defined which pages should rank, which should support, and which needed to be consolidated or removed from competition.
By aligning keywords with the right pages and intent, we created a foundation that allowed the rest of the SEO strategy to perform.
Technical SEO
Fixing Structural Issues Stunting Performance
With the strategy in place, the next step was resolving the structural issues that were actively preventing the site from ranking.
Our team implemented a series of technical updates to eliminate internal competition and improve how search engines crawled and indexed the site. This included consolidating overlapping pages, implementing strategic 301 redirects, and applying no-index tags where appropriate to prevent low-value or conflicting pages from interfering with priority content.
These changes removed the structural barriers that had been suppressing visibility and allowed search engines to clearly understand the site’s hierarchy.
On-Page SEO Optimizations
De-Optimizing Cannibal Pages to Strengthen High-Conversion Content
Once the structure was corrected, we focused on aligning content with both search intent and conversion potential.
This required a two-sided approach. First, we de-optimized pages and blog content that were previously competing with core service pages, removing signals that were causing keyword overlap. Then, we optimized the pages most likely to drive conversions, such as the homepage, pest type service pages, and commercial offerings, ensuring they were clearly aligned with high-intent search queries.
By reinforcing the right pages and reducing noise from the wrong ones, the site became significantly more effective at attracting and converting qualified traffic.
The Results
From Invisible to Converting in 60 Days
In the time it takes most businesses to complete onboarding with a new agency, Titan’s organic presence had already transformed.
Year-over-year organic users increased by 438%, growing from 536 to 2,885 total users, and 2,736 of them were brand new to the site. This level of growth typically reflects a long-term SEO campaign hitting its stride, not a two-month engagement still in its early stages.
More importantly, that growth translated directly into conversions.
Total organic conversion events increased by 415%, rising from 58 to 299. Form submissions nearly quintupled, while phone calls (the most critical conversion point for a local service business) increased by 1,459% year-over-year.
They also saw significant movement in the most competitive pest control terms in the St. Louis market, such as “pest control St. Louis,” “exterminators St. Louis,” and “commercial pest control St. Louis,” with rankings improving across desktop, mobile, and local search results.
This is where the impact becomes clear. The restructuring didn’t just bring in more traffic; it brought in better traffic. High-intent users searching for pest control services in St. Louis, finding Titan at the right moment, and taking action—exactly what an effective pest control marketing strategy is built to achieve.
The speed of these results is what sets this case apart. Within 60 days, Titan moved from a site suppressed by internal competition to one actively capturing demand across search.
This is what happens when SEO for a home services company is done correctly. Not a slow build, but a direct path from visibility to revenue.
