NCompass Success Story
NCompass LLC is a Missouri-based brownfield development and real estate asset management firm specializing in environmental risk resolution and complex redevelopment projects. Serving corporate real estate leaders, private equity firms, legal advisors, and municipalities nationwide, NCompass operates in an industry where credibility and visibility directly influence business development outcomes.
With no active LinkedIn presence at the start of the engagement, NCompass partnered with Timmermann Group to build a professional social media foundation that supported stakeholder confidence and proposal conversations.
The Challenge
NCompass needed a digital presence that reflected the sophistication of its work and the expectations of high-level decision makers. Without an established LinkedIn presence, the firm lacked a consistent channel to reinforce trust, elevate industry expertise, and remain visible during active pursuits. The challenge was not immediate lead generation, but creating a credibility-first LinkedIn strategy that functioned as an extension of business development and proposal efforts.
How TG Helped
Timmermann Group developed a LinkedIn-first social media strategy centered on credibility, consistency, and strategic amplification. The approach focused on launching NCompass’s social presence from the ground up while aligning organic content, executive visibility, and paid amplification to support awareness, trust, and long-term growth.
LinkedIn Organic Strategy
Building a Credible Company Presence
We launched and optimized the NCompass LinkedIn company page with clear positioning, professional branding, and messaging aligned with proposal materials and website content. A structured content calendar was developed to highlight thought leadership, industry education around brownfield redevelopment and environmental risk, project and capability spotlights, and conference participation. This ensured NCompass maintained a consistent, recognizable presence that reinforced expertise and legitimacy with key stakeholders.
Executive Visibility Strategy
Leveraging Leadership to Build Trust
Executive visibility played a critical role in extending reach and reinforcing credibility. We guided Ron Carroll’s personal LinkedIn activity to strategically amplify company content through executive sharing, engagement, and commentary. This approach expanded visibility beyond the company page, strengthened trust through leadership presence, and signaled authority to decision makers evaluating NCompass during proposal and negotiation stages.
Paid LinkedIn Advertising
Scalable Awareness for High-Value Audiences
To accelerate awareness and maintain consistent exposure, we launched targeted LinkedIn ad campaigns focused on brand visibility and website traffic. Campaigns reached cold audiences across corporate real estate, industrial, environmental, and investment sectors, while retargeting users who engaged with content or visited the website. Optimization prioritized reach, frequency, and efficiency, ensuring sustained visibility without aggressive conversion pressure.
Results: LinkedIn as a Business Development Asset
Within the first six months, NCompass grew its LinkedIn presence from zero to 334 followers, establishing a consistent posting cadence and professional brand presence.
Paid campaigns delivered more than 2.75 million impressions and over 2,400 clicks, achieving CPMs as low as $2.63, alongside efficient CPCs that outperformed typical B2B benchmarks.
Most importantly, NCompass reported increased brand recognition during proposal conversations and industry interactions, reinforcing LinkedIn’s role as a strategic extension of the firm’s business development efforts.