East Coast HVAC Company

Energizing an Online Presence

East Coast Heating, Cooling & Electric, with 50 years of experience in the HVAC and electric industry, is a local, 100% employee-owned company. Known for their exceptional service in installations, repairs, and modifications, they use only the highest-quality equipment.

In early 2023, they partnered with Timmermann Group, an HVAC marketing agency, to enhance their online presence. The goal was to capture demand through Search Engine Optimization (SEO), Local Search Optimization (LSO), and Pay-Per-Click (PPC) while also receiving support in website maintenance. This collaboration aimed to elevate the HVAC company’s digital footprint and ensure its services are easily accessible and visible online.

Developing a Capturing Demand Strategy

This East Coast HVAC company was facing a challenging situation. Despite partnering with an agency specializing in HVAC marketing, they weren’t achieving the desired results in a competitive market dominated by companies backed by private equity. Their online presence was struggling as they were not ranking effectively on Google through SEO or Local SEO, and their PPC campaigns only generated leads for branded searches. Moreover, their website was plagued with UX and technical issues, hindering potential customers from engaging effectively.

Recognizing the need for a significant change, they turned to Timmermann Group in early 2023 to revitalize their digital strategy and capture the existing demand in their service areas, essential for their growth. Timmermann Group approached this challenge with a comprehensive strategy. They conducted an in-depth analysis of the HVAC company’s digital footprint, identifying key areas for improvement in SEO, LSO, and PPC. By optimizing website content for relevant, high-traffic keywords and addressing local search nuances, they aimed to enhance the HVAC company’s visibility in search engine results. Simultaneously, they revamped the PPC approach to target non-branded searches, broadening the scope to capture a wider audience. The strategy also included a thorough overhaul of the website, addressing UX and technical issues to improve user engagement and conversion rates.

 

Delivering on a Capturing Demand Strategy

SEO: Timmermann Group’s SEO strategy for the HVAC company was multi-faceted. They identified geo-specific keywords relevant to the services offered and developed a targeted page strategy. To address keyword cannibalization, numerous conflicting pages were removed. They also rectified technical SEO issues, created service pages with supporting content, and successfully acquired links from editors of publications who found their blogs valuable.

LSO: For LSO, Timmermann Group claimed and controlled the HVAC company’s citations, ensuring consistency in their Name, Address, and Phone number (NAP) across platforms. Each citation was further optimized with accurate company data.

PPC: The PPC strategy was designed to complement SEO efforts. Timmermann Group developed a geo-specific strategy targeting keywords relevant to the HVAC company’s services, aiming to capture a broader audience and drive more targeted traffic to the website.

Website: Timmermann Group provided crucial website maintenance and support for the HVAC company. This included addressing WordPress issues, with a particular focus on enhancing website security. Resolving these technical challenges ensured a safer and more reliable online experience for the HVAC company’s customers.

The Blueprint of Progress

The strategic efforts of Timmermann Group have led to remarkable advancements in the HVAC company’s online visibility and customer engagement. This section will detail the measurable successes achieved through the integrated SEO, LSO, PPC, and website optimization approach.

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    SEO Success

    Through Timmermann Group’s targeted SEO efforts, the HVAC company now ranks in the top three positions on Google for 175 revenue-generating keywords. These include highly competitive terms like “Allentown HVAC,” “hvac allentown,” “HVAC Bethlehem,” and “air conditioner installation allentown.” This significant improvement in search engine rankings has positioned the HVAC company as their region’s leading choice for HVAC services in Lehigh Valley.

  • LSO Logistics

    The HVAC company’s LSO strategy, executed by Timmermann Group, has led to a dominant presence in Google’s Map Pack. They now rank in the top three positions for over 150 keywords, including “allentown hvac,” “heating and cooling allentown pa,” and “air conditioning repair allentown pa.” This enhanced visibility in local search results significantly boosts their accessibility to customers seeking HVAC services in the Lehigh Valley area.

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    PPC Performance

    Google Ads emerged as the highest-performing channel in the HVAC company’s PPC campaign, boasting an impressive conversion rate of 26%. This success highlights the effectiveness of Timmermann Group’s targeted PPC strategy, significantly contributing to the HVAC company’s overall digital marketing triumph.

  • Sold Web Support

    Timmermann Group’s dedicated website maintenance and support for the HVAC company focused on resolving WordPress issues and enhancing site security. This effort improved the website’s functionality and user experience, ensuring a secure and reliable platform for their customers.

Sustaining Momentum

The tailored digital strategies implemented in early 2023 laid a strong foundation for long-term success. By optimizing SEO, Local Search, PPC, and user experience, the HVAC company significantly enhanced its online visibility and improved conversion performance. Today, these optimizations continue to yield results by helping the company maintain high search rankings, attract new leads, and convert visitors into paying customers with greater ease. The strategic groundwork you laid has become a self-reinforcing engine of sustainable growth and visibility in a competitive market landscape

Conclusion

For businesses like this HVAC company, maintaining a strong online presence is crucial in today’s digital landscape. Effective SEO, PPC, and website strategies are key to staying ahead in a competitive market.

The success of the HVAC company showcases the impact of partnering with a skilled digital marketing agency like Timmermann Group. They provide the expertise needed to navigate complex digital channels, allowing businesses to focus on their core operations and customer service.

Testimonial

Partnering with Timmermann Group was a game-changer for us. Their expertise in SEO, PPC, and website optimization has not only improved our online visibility but also significantly increased our customer conversions. The team’s dedication and tailored strategies have been instrumental in our digital success, setting us apart in a highly competitive market. We’re grateful for their ongoing support and innovative approaches.