Cordell Cordell Success Story
With more than 100 offices and 200 attorneys serving clients across more than 35 states, Cordell Cordell operates a national family law practice that requires a sophisticated digital presence. Supporting a digital presence of that scale requires more than routine website maintenance. It takes proactive oversight, strategic planning, and a team that understands how website performance impacts lead generation.
Cordell Cordell partnered with Timmermann Group for enterprise-level website support and strategic digital consulting to strengthen its existing marketing efforts and drive continuous improvement.
The Challenge
Managing a large WordPress website supporting attorneys and offices nationwide comes with unique challenges. Even small technical issues or usability barriers can impact user experience, conversions, and lead generation across multiple markets.
Cordell Cordell already had an established internal marketing team and development resources. What they needed was an experienced outside partner who could bring additional expertise, identify opportunities and risks, establish website best practices, and provide strategic guidance.
The goal wasn’t to replace their internal team. It was to strengthen it.
How TG Helped
TG approached the partnership with a focus on proactive website support, ongoing optimization, and strategic collaboration.
We began with a comprehensive website audit to identify opportunities for improvement across the site. From there, we developed a phased roadmap prioritizing initiatives based on importance, impact, and urgency.
Through weekly collaboration with Cordell Cordell’s internal teams, TG provides the technical expertise and strategic recommendations needed to keep their website moving forward.
Enterprise Website Maintenance & Support
Proactive Support. Continuous Improvement.
For a national law firm, website maintenance isn’t just about fixing what breaks. TG provides proactive WordPress maintenance and technical support, identifying potential issues and recommending improvements to support the website’s ongoing performance and usability.
Our ongoing partnership helps Cordell Cordell maintain a reliable, functional website while supporting the evolving needs of its marketing organization.
User Experience & Conversion Rate Optimization
Turning Website Improvements into Opportunities
A website serving clients across dozens of states needs to make it easy for visitors to find information and take the next step.
TG evaluates user experience, interface design, conversion paths, and calls to action to identify opportunities for improvement. Through ongoing UX and conversion rate optimization, we focus on reducing friction, improving usability, and creating clearer paths for prospective clients to connect with the firm.
Strategic Digital Consulting
An Outside Perspective. An Inside Advantage.
TG’s role extends beyond website maintenance. Drawing on more than 20 years of experience working with law firms, we provide strategic consulting to help Cordell Cordell evaluate its broader digital marketing efforts.
From assessing existing initiatives and outside vendor performance to identifying opportunities and prioritizing resources, TG brings an experienced outside perspective to help Cordell Cordell determine where its marketing resources can have the greatest impact.
Ongoing Collaboration & Optimization
An Extension of the Team
Rather than operating as a traditional outside vendor, TG works directly alongside Cordell Cordell’s internal marketing and development teams.
Through weekly collaboration, proactive recommendations, and ongoing support for larger digital initiatives, we provide another layer of expertise to Cordell Cordell’s existing marketing and development teams.
This collaborative approach allows Cordell Cordell to build on its existing resources while benefiting from another layer of specialized expertise.
The Results
A Strategic Partnership Built for Continuous Improvement
For Cordell Cordell, enterprise website support goes beyond routine maintenance. Through an ongoing partnership with TG, the firm has access to additional technical expertise, strategic guidance, and proactive recommendations that complement its established internal marketing and development teams.
Our work together focuses on three key areas:
- Prioritized Website Improvements: A comprehensive website audit and phased roadmap help organize opportunities by importance, impact, and urgency.
- Ongoing Website Optimization: Proactive maintenance, technical support, UX improvements, and conversion-focused recommendations support continuous website improvement.
- Strategic Collaboration: Weekly communication and digital consulting provide additional expertise and an outside perspective on website initiatives, marketing priorities, and vendor performance.
By combining enterprise website support with strategic digital consulting, TG serves as an extension of Cordell Cordell’s internal team, helping the firm continually evaluate and improve its digital presence.