Aerotech Success Story
Aerotech specializes in gutter cleaning, gutter installation, and gutter repair, with additional exterior services including siding, windows, and doors. Operating as a multi-market service provider across four major regions—St. Louis, Maryland, Northern Virginia, and Washington, DC—Aerotech brings more than 35 years of experience and a reputation built on personal service and satisfaction guarantees.
While Aerotech was well established offline, they identified an opportunity to strengthen their digital presence and capture high-intent, service-based searches, particularly around gutter cleaning, across every market they serve.
The Challenge
Despite strong brand recognition, several digital barriers were limiting Aerotech’s growth. Their website architecture included overlapping service pages across markets, leading to keyword cannibalization and making it difficult for search engines to clearly associate services with the correct geographic region. As a result, most of their organic traffic stemmed from branded searches, leaving significant opportunity in non-branded, gutter-related search terms, the same searches that later contributed to a 5x increase in non-branded keyword rankings once properly optimized.
Additionally, Aerotech’s multi-market footprint was not clearly reflected in their digital strategy. Content lacked market-specific intent, PPC campaigns were broad and under-targeted, and seasonal demand across markets wasn’t consistently captured. Even when paid ads generated leads, relevance suffered, limiting efficiency and scalability. Addressing these issues would later contribute to a 240% increase in mobile keyword rankings.
How TG Helped
To address these challenges, we executed a comprehensive digital growth strategy that blended Search Engine Optimization and PPC, focused on clarifying Aerotech’s multi-market structure and aligning services to local search intent. Our team rebuilt the foundation to ensure each market was clearly defined, technically sound, and supported by localized content and paid campaigns.
These improvements created a scalable framework that supported Aerotech’s growth across all regions and helped drive a 535% increase in organic desktop traffic and a 627% increase in mobile traffic.
SEO Strategy and Optimization
Creating Clear Pathways for Every Location
We rebuilt the site architecture to eliminate cannibalization and ensure every market had dedicated, fully optimized service pages for gutter cleaning, installation, and repair. Technical SEO improvements—including crawlability, mobile performance, and on-page structure—helped search engines better understand Aerotech’s offerings in each region and contributed to a 153% increase in total organic keyword rankings.
Content Strategy
Creating Localized Content That Meets Real Search Intent
Our team developed market-specific service pages and supporting content built around high-intent gutter searches, including:
- Gutter Cleaning Maryland
- Gutter Cleaning Northern Virginia
- Gutter Cleaning St Louis
- Gutter Cleaning Washington DC
- Gutter Installation Maryland
- Gutter Installation Northern Virginia
- Gutter Installation St Louis
- Gutter Installation Washington DC
- Gutter Repair Maryland
- Gutter Repair Northern Virginia
- Gutter Repair St Louis
- Gutter Repair Washington DC
By aligning content directly with how users search in each market, Aerotech expanded visibility beyond branded traffic and captured consistent demand from homeowners actively seeking gutter services.
Paid Search Advertising
Aligning PPC Ads With Local Demand and Seasonal Needs
We launched and managed separate PPC campaigns for each market, tailoring ad copy, keywords, and budgets to regional service demand and seasonal patterns. This approach reduced wasted spend, improved relevance, and increased lead quality by speaking directly to each market’s needs.
Website Architecture and Technical SEO
Building a Stronger Framework for Multi-Market Growth
To support both SEO and PPC improvements, we refined the internal linking structure, clarified the site’s hierarchy, and improved navigation to reflect Aerotech’s multi-market structure. These changes made it easier for users to find relevant services and for search engines to interpret geographic relevance, amplifying the impact of new content and paid campaigns.
Results: Overflowing With Growth
Through a coordinated SEO and PPC approach, Aerotech transformed its multi-market digital presence into a high-performing growth engine. Localized content and improved architecture unlocked visibility for high-intent gutter searches, resulting in:
- 535% increase in organic desktop traffic
- 627% increase in organic mobile traffic
- 5x increase in non-branded keyword rankings
The refined PPC strategy reinforced organic momentum, driving geo-targeted, high-quality leads while aligning spend with seasonal demand. Together, these efforts produced a 153% increase in total organic keywords, a 240% increase in mobile keyword rankings, and more efficient lead generation—turning local gutter searches into long-term customer relationships.