Beyond the Funnel
Embracing the Marketing Flywheel for Continuous Momentum
At Timmermann Group, we recognize that the modern customer journey is dynamic and ever-evolving. Traditional full-funnel marketing treats conversion as the finish line, but real growth happens when you keep customers engaged, coming back, and advocating for your brand. That’s why we embrace the marketing flywheel as our model for driving continuous momentum.
The flywheel represents a continuous, self-sustaining cycle of growth. By applying more force through SEO, paid search to attract and capture demand—and by removing friction through conversion-focused websites and better user experiences—we can make the wheel spin faster and longer. The faster your flywheel spins, the more your marketing efforts compound into long-term growth and Conversions, not Diversions.
Building Momentum
Capture Demand
With the flywheel in motion, you need to capture demand by meeting people where they’re already searching for answers—whether that’s in traditional search engines or emerging generative engines and AI assistants. SEO and paid search channels build momentum toward your brand, ensuring your audience finds you, considers you, and chooses you over competitors.
Search Engine Optimization
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Learn MoreLocal Search Optimization
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Learn MoreRemoving Friction
Convert Demand
To keep up the momentum building, we reduce friction to convert customer demand by making it as easy as possible for your audience to move from interest to action. Through custom web design, continuous website maintenance, and conversion rate optimization, we transform leads into loyal customers.
Custom Website Design
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Learn MoreConversion Rate Optimization
Learn MoreAccelerating Growth
Cultivate Demand
Unlike a funnel, the flywheel doesn’t stop at conversion. We cultivate relationships to generate repeat business, referrals, and advocacy—turning satisfied customers into brand promoters. Tactics like social media marketing, email campaigns, and ongoing, personalized engagement extend the value of every conversion and keep your flywheel spinning.
Social Media Marketing
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Learn MoreAdding Force
Create Demand
This stage is all about adding force to the flywheel by creating new demand—igniting curiosity and interest among audiences who don’t yet know they need you. We do this through targeted social media marketing and advertising, PR, and content that builds awareness, positions your brand as the expert, and feeds more people into your flywheel.