Maplewood Plumbing Success Story
Maplewood Plumbing has served the St. Louis community for more than 40 years, building a reputation for reliable service, skilled technicians, and honest work. As a family-owned plumbing company, their team handles everything from routine maintenance to complex installations and repairs.
While Maplewood Plumbing had long earned trust in the field, their online visibility was not keeping pace. To ensure local homeowners could find them when plumbing issues arose, Maplewood partnered with Timmermann Group, a plumbing marketing agency, to strengthen their digital presence and turn search demand into qualified leads.
The Challenge
While Maplewood Plumbing had built a strong reputation, their digital presence did not fully reflect that credibility. When homeowners searched for plumbing services in St. Louis, Maplewood Plumbing did not consistently appear in the searches that drive new business.
Key service pages lacked strong visibility in search results, and inconsistent local listings limited their presence in map results and local searches, missing out on potential customers right in their own backyard.
Paid search campaigns were also underperforming, generating fewer qualified leads than expected. They needed a strategy that improved organic rankings, strengthened local discovery, and refined paid campaigns so their online visibility matched the quality of their real-world service.
How TG Helped
To address these challenges, we implemented a digital marketing strategy with Maplewood Plumbing centered on home services SEO, paid search optimization, and local search improvements.
Timmermann Group developed a coordinated digital strategy designed to capture demand at every stage of the search journey. By aligning SEO, PPC, and local search optimization efforts, Maplewood Plumbing could connect with homeowners actively searching for plumbing services across the St. Louis market.
This approach focused on improving performance across key service pages, increasing the efficiency of paid campaigns, and strengthening local search presence to support consistent lead generation.
SEO Strategy
Fixing the Leaks in Search Visibility
We began with an in-depth SEO audit to identify technical issues, on-page optimization opportunities, and content gaps limiting Maplewood Plumbing’s search visibility.
We optimized key service pages around high-value plumbing keywords while improving site structure and on-page elements to help search engines clearly understand each service offering. A targeted content strategy was also implemented to capture local search demand for common plumbing services.
By strengthening the site’s technical and content foundations, Maplewood Plumbing gained improved rankings for the searches that matter most to their business.
PPC Campaigns
Turning Search Demand into Qualified Leads
To complement organic growth, we developed and managed targeted PPC campaigns focused on capturing high-intent plumbing searches across the St. Louis market.
Our team refined ad copy, optimized keyword targeting, and adjusted bidding strategies to improve campaign efficiency and maximize return on investment. These refinements helped ensure Maplewood Plumbing appeared when homeowners were actively searching for plumbing services.
Through continuous testing and optimization, paid search became a consistent driver of qualified traffic and new inquiries.
Local Search Optimization
Flowing to the Top of Local Search Results
Local visibility is critical for service-based businesses. To strengthen Maplewood Plumbing’s presence in local search results, we implemented a comprehensive Local Search Optimization strategy.
This included optimizing their Google Business Profile, improving citation consistency across directories, and strengthening local relevance signals across their digital footprint. These improvements helped Maplewood appear more prominently in local search results and map listings, making it easier for nearby customers to find them when plumbing issues arise.
Results
Overflowing Success
With a coordinated strategy across SEO, PPC, and local search optimization, Maplewood Plumbing transformed its digital presence into a reliable source of new customer opportunities.
Organic search visibility improved significantly, with tracked keywords increasing their visibility by 63%. As rankings improved for high-value plumbing searches, Maplewood gained a stronger brand presence across local search results and attracted more organic traffic.
These improvements translated directly into business growth. Leads generated through organic search increased by 640%, demonstrating how stronger search visibility can drive meaningful increases in customer inquiries.
Paid campaigns also saw dramatic improvements. Through refined targeting and ongoing optimization, Maplewood Plumbing experienced a 591% increase in leads from PPC campaigns, improving campaign efficiency while generating more qualified prospects.
Together, these results created a more balanced and sustainable digital marketing strategy—ensuring Maplewood Plumbing can consistently capture demand through both organic and paid channels while keeping their pipeline of new customers flowing.
Client Testimonial
Maplewood Plumbing on Working With Timmermann Group
In the home services industry, being second to answer the phone means losing the job. A strong marketing strategy should position your business as the first call—and the trusted choice.
Hear directly from the Maplewood Plumbing team about their experience working with Timmermann Group, the conversion-led approach behind the strategy, and how it transformed their digital presence into a high-performing lead-generation engine.
We couldn’t be more pleased with our decision to switch to Timmermann Group. What they’ve achieved in such a short time is truly impressive. Our only regret is not finding them sooner. If you’re reading this, stop your search and reach out to them—you won’t be disappointed. After years of working with a competitor that fell short, Timmermann Group has been a breath of fresh air, helping us get back on track. Trust their expertise, follow their guidance, and expect remarkable changes for your business. It’s easily the best investment we’ve made.