Serious Injury Law Group Success Story
Serious Injury Law is a trusted personal injury firm dedicated to helping clients navigate life after devastating accidents. With offices across Alabama and Georgia, their team advocates for individuals facing complex cases, from traumatic brain injuries to wrongful death claims, with compassion, expertise, and results.
Their legal reputation was solid. But online visibility? That needed a verdict in their favor. That’s where we came in.
The Challenge
In a highly competitive legal market, Serious Injury Law needed to strengthen its digital presence. While referrals continued to drive some cases, the firm’s search visibility lagged behind top competitors, especially for valuable local and practice-area keywords.
To compete in this crowded field, they needed a comprehensive SEO strategy designed to help clients find them, whether searching for a “TBI attorney near me” or a “motorcycle accident lawyer in Alabama.”
How TG Helped
We created a custom SEO roadmap that tackled every layer of visibility—from behind-the-scenes technical fixes to local content crafted with intent. Our focus was clear: strengthen site performance, optimize content for both users and search engines, and expand local reach to help Serious Injury Law rank where it matters most.
This strategic approach laid the groundwork for measurable growth, including a 108% increase in website traffic and major gains in top keyword positions across Alabama and Georgia.
Technical SEO
Establishing a Solid SEO Foundation
Every strong case starts with a solid foundation. We started by conducting a comprehensive audit to ensure the site was fast, crawlable, and search engine–friendly. From fixing technical errors to improving site speed and structure, we built a foundation designed to sustain long-term SEO success. Website traffic more than doubled after these updates.
Keyword Research
Finding the Winning Keywords
Next, we performed in-depth keyword research to identify the search terms that mattered most to potential clients. Our analysis uncovered dozens of high-intent phrases like “pedestrian accident lawyer” and “wrongful death attorneys in Birmingham.”
Targeting these terms helped boost non-branded traffic by 22%, and 75 new keywords climbed into the top 3 search positions across Alabama and Georgia, putting Serious Injury Law front and center when clients needed them most.
On-Page Optimization
Turning Pages into a Case Winner
We refreshed metadata, headers, and page copy to align with user intent and drive engagement. Each update was written with real users (and Google crawlers) in mind.
Phrases like “commercial truck accident lawyer” skyrocketed from #81 to #1 in Georgia, while several other practice area terms hit the coveted #1 spot in Alabama, and even earned AI Overview features.
NAP Consistency
Building Trust Across Every Location
For firms with multiple offices, consistency is key. We standardized the firm’s Name, Address, and Phone information across all listings and directories to strengthen credibility and ensure clients could find them.
We also launched new Google Business Profiles for their Montgomery and Fairburn offices, helping Serious Injury Law dominate local map results and improve overall visibility.
Local Content
Connecting with Clients in Every Market
To strengthen regional visibility, our team created localized “Contact Us” pages for the firm’s Fairburn and Birmingham offices, giving users a direct line to nearby attorneys. These strategically optimized pages improved both user experience and local keyword performance. As a result, terms like “Birmingham wrongful death lawyers” rose from #5 to #1—cementing the firm’s authority in key markets.
Content Strategy
Writing That Holds Up in Court (and in Search)
We optimized core practice area pages—including wrongful death, medical malpractice, and motorcycle accident—to attract high-quality traffic and showcase legal expertise.
By refining tone, structure, and on-page flow, these updates made each page informative, trustworthy, and conversion-focused. Together, these enhancements drove a 14% increase in key conversions quarter over quarter.
Backlink Building
Strengthening Authority, One Link at a Time
To further strengthen domain authority, we executed targeted outreach to secure backlinks from reputable legal and local publications. These high-quality links built trust with search engines and users alike, helping Serious Injury Law rise in rankings for some of the most competitive terms in the region.
The Results
Case Closed, Success Delivered
After just one year, the evidence was undeniable:
- Website Traffic: ↑108.2%
- Conversions: ↑14.14%
- 75 New Keywords ranked in the top 3 positions across Alabama and Georgia
- Non-Branded Traffic: increased from 3.7K to 4.5K sessions
High-value search terms like “TBI attorney near me,” “Alabama motorcycle accident lawyer,” and “pedestrian accident lawyer” now dominate the top spot and even feature in AI Overviews.
With a data-driven SEO foundation and strategic content approach, Timmermann Group helped Serious Injury Law reach more clients when it matters most—and turn online searches into signed cases.