Telle Tire & Auto Centers Success Story
Since 1942, Telle Tire & Auto Centers has been the first choice for expert auto repair and the best tire packages in Missouri and Kansas. With more than 80 years of customer trust behind them, they needed a partner who could handle every aspect of their marketing, including a custom website design that both reflected their legacy and drove future growth through SEO and PPC.
The Challenge
As a fast-growing automotive service franchise, Telle Tire needed a website that could keep pace with their expansion and provide a seamless experience for their customers. The new site had to showcase Telle Tire’s full range of services, help visitors quickly find the nearest store, and streamline online appointment booking, all while providing a clean and user-friendly experience. This digital hub would serve as the foundation for Telle Tire’s growth, reinforcing their reputation as a trusted leader in the automotive service industry.
How TG Helped
Just as Telle Tire serves their own customers through attention to detail, collaboration, and integrity, they needed a marketing partner who could do the same. Timmermann Group partnered with Telle Tire to help them build a new website designed for performance. By combining a fresh and innovative design with a strong SEO foundation, TG gave Telle Tire the platform they needed to climb search rankings, capture more leads, and ultimately book more service appointments.
But a website alone wasn’t enough. To truly fuel growth, Telle Tire needed the right visibility and traffic. That’s why they partnered with Timmermann Group’s SEO and paid search advertising team to power the site with ongoing SEO and targeted PPC campaigns. These combined efforts drove qualified traffic, increased visibility among customers actively searching for automotive services, and boosted appointment bookings across Missouri and Kansas.
Website Strategy
A Roadmap to Success
Timmermann Group worked closely with Telle Tire to develop a custom strategy built around their specific business goals and growth objectives. This included a site architecture and content strategy tailored to their services and locations, ensuring their website was optimized for search visibility.
Dedicated location pages were built to provide accurate contact information, highlight nearby services, and support strong local search visibility. At the same time, comprehensive service pages gave customers a clear understanding of Telle Tire’s offerings while improving search rankings for specific automotive needs. Together, these pages created a foundation that made it easy for customers to find what they were looking for and book appointments online, while also strengthening paid and organic performance across the board.
UX/UI
Designed for Engagement
Timmermann Group designed a UX/UI experience that was both intuitive and visually engaging, ensuring that every element of the site worked toward supporting Telle Tire’s business goals. Custom imagery and branded design elements were created to extend Telle Tire’s identity online, giving the site a look and feel that was welcoming, approachable, and consistent with the brand customers have trusted for over 80 years.
Beyond visual appeal, the site’s structure and user pathways were designed to guide visitors naturally toward conversion points. Clear navigation, intentionally placed calls-to-action, and streamlined service pages helped users quickly understand what Telle Tire offers and how to take the next step. Online appointment booking was prioritized within the design, making it simple and convenient for customers to schedule their visits without unnecessary clicks. By combining aesthetics with function, Timmermann Group built a digital experience that not only reflects Telle Tire’s brand but also drives measurable results through improved customer engagement and higher conversion rates.
Custom Web Development
Built for Performance
Timmermann Group designed and developed a website that not only reflected Telle Tire’s brand but also delivered on key business needs. Features like a user-friendly store locator and online appointment booking were built to simplify the customer journey, helping visitors quickly find nearby locations, explore available services, and schedule their visits with ease. These tools not only made the experience seamless and intuitive for customers but also helped drive higher conversions and improve operational efficiency for the business.
Beyond the user experience, the new site was built with technical SEO at the forefront. Optimized site architecture, fast-loading pages, mobile-friendly design, and structured data all ensure that search engines can crawl, index, and rank content more effectively. This technical foundation, combined with the strategic design and functionality, supports stronger search visibility and positions Telle Tire to capture more qualified traffic, helping the business grow and reach more customers online.
SEO & Paid Search
Driving Traffic, Delivering Results
For a website to truly drive business growth, it needs qualified traffic that converts. Timmermann Group helped Telle Tire achieve exactly that by leveraging a balanced strategy of SEO and PPC to attract the right audience at the right time. These efforts not only increased visibility in search results but also delivered a higher volume of leads ready to take action. With a 15% website conversion rate on key actions, such as online booking, Telle Tire’s website became a powerful tool for turning digital traffic into real business results.
120% Increase in Organic Traffic
Through strategic optimization of Telle Tire’s digital presence, organic traffic saw a 120% increase in just one year, contributing to an overall 608% growth throughout the project’s lifetime. This surge in traffic highlights the effectiveness of the targeted SEO efforts, driving more potential customers to Telle Tire’s website through enhanced search engine visibility and improved keyword rankings.
560% Increase in Organic Key Events
Our focus on optimizing key areas led to a 560% increase in organic key events compared to the previous year. This result was driven by improved search visibility and effective content marketing.
760% Increase in Ranking Keywords
Our custom SEO strategy resulted in a 760% increase in ranking keywords over the project’s lifetime. This impressive growth in keyword rankings highlights our success in boosting Telle Tire’s search engine presence and driving traffic to their site through enhanced content and technical SEO.
Partnering with Timmermann Group has been a great decision for Telle Tire & Auto Centers. They have gone above and beyond to understand our business goals and deliver results. We were looking to increase leads, boost appointments, and expand the Telle Tire brand. Since our partnership with them, they’ve updated our site’s content and helped us book more appointments through their SEO efforts. Their expertise sets them apart, and I highly recommend them if you’re looking for a conversion marketing agency!