Oakline Construction Group Success Story
This new entity brought together decades of experience and a shared commitment to delivering high-quality construction services with integrity. With the launch of its national and interior remodel divisions, Oakline positioned itself to serve a wider audience while remaining grounded in its values. Their earthy, modern brand identity reflects their mission to be “Rooted Through Integrity”—bringing clarity, confidence, and craftsmanship to every project.
The Challenge
Merging brands meant Oakline needed more than just a new logo; they needed a digital presence that could do it all. That’s why Oakline reached out to Timmermann Group as their contractor marketing agency. The website had to resonate with three very different audiences: subcontractors verifying legitimacy and searching for resources, job seekers evaluating company culture, and prospective clients looking for a trustworthy construction partner. On top of that, Oakline needed to stand out in an industry where every company claims to build on-time and on-budget. Their goal was to communicate what truly sets them apart: an unwavering focus on the client experience.
How TG Helped
Oakline didn’t need just another vendor—they needed a strategic partner. Timmermann Group stepped in to guide their brand rollout and website launch with intention. We aligned with internal stakeholders through in-depth discovery sessions, developed audience-specific messaging, and created clear user journeys to support each group’s goals. Every decision—from messaging to platform—was made with growth in mind. With Timmermann Group as an extension of the Oakline team, the new brand was set to launch with purpose and impact.
Custom Website Development
Constructing the Right Platform
We built a fully custom WordPress website that puts performance and flexibility front and center. Designed with ADA compliance and mobile responsiveness in mind, the site gives Oakline’s internal team an intuitive CMS for easy updates. Custom templates allow for seamless content growth, including flexible service pages, team bios, and downloadable case study PDFs—all designed to support long-term scalability without sacrificing design integrity.
Content Strategy
Laying Out the Blueprint for Content
Our content strategy focused on clarifying Oakline’s offerings while showcasing the human side of the brand. We wrote service pages for design-build, pre-construction, and construction planning services—avoiding the all-too-common “we do everything” tone. We also spotlighted company leadership with bios for Matt and Tim McClain and highlighted the entire team to support recruitment. Core values and mission were woven throughout to help visitors understand what Oakline stands for.
Visual Design
Bringing the Brand to Life
Our content strategy focused on clarifying Oakline’s offerings while showcasing the human side of the brand. We wrote service pages for design-build, pre-construction, and construction planning services—avoiding the all-too-common “we do everything” tone. We also spotlighted company leadership with bios for Matt and Tim McClain and highlighted the entire team to support recruitment. Core values and mission were woven throughout to help visitors understand what Oakline stands for.
UX & Accessibility
Optimizing for Every Audience
From the start, we made sure the site’s user experience would support each of Oakline’s core audiences. The sitemap was structured for easy navigation by subcontractors, team prospects, and potential clients. CTAs were clearly defined—from case study downloads to contact forms and team info—while accessibility best practices ensured the experience was inclusive and functional. Instead of generic messaging, the content speaks directly to each audience’s needs, giving the site clarity and purpose.
Planting the Seeds for Long-Term Growth
With a modern, unified site and strategic content in place, Oakline now has a digital foundation that supports ongoing growth. Early feedback from the Oakline team has been overwhelmingly positive, with internal stakeholders excited to direct traffic to the new site. While long-term data collection is still in progress, early engagement signals strong momentum. Timmermann Group is proud to have been part of this pivotal rebrand, and we’re ready to help other industrial and construction brands build a stronger digital presence—brick by brick.