Beyond the Funnel
Embracing the Marketing Flywheel for Continuous Momentum
At Timmermann Group, we recognize that the modern customer journey is dynamic and ever-evolving. Traditional full-funnel marketing has long been the standard, but just as business has evolved, so must the approach to marketing. Funnels focus on guiding customers through a linear path that ends at conversion, but often neglect the critical importance of cultivating momentum. That’s why we embrace the flywheel as the best model for marketing in today’s landscape.
The flywheel represents a continuous, self-sustaining cycle of growth. By applying more force—like SEO, PPC, and content marketing—to attract and engage customers, and by removing friction—like poor user experience or unclear messaging—we can keep the wheel spinning faster and stronger. The faster your flywheel spins, the greater the momentum you build, driving results that don’t just stop at conversion but fuel long-term success.
Adding Force
Demand Creation
This stage is all about adding force to the flywheel – igniting curiosity and interest through strategies like targeted advertising, public relations, and content marketing. These efforts create the energy needed to drive growth and engagement.
Social Media Marketing
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Learn MoreBuilding Momentum
Demand Capture
With the flywheel in motion, you need to be able to capture customer demand by meeting them where they’re actively searching. SEO, PPC campaigns, and optimized website experiences channel that momentum toward your brand, ensuring that your audience considers your offerings instead of your competitors’.
Search Engine Optimization
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Learn MoreRemoving Friction
Demand Conversion
To keep up the momentum, we reduce friction by making it as easy as possible for your audience to move from interest to action. Through tailored website design, conversion rate optimization, and seamless user experiences, we transform leads into loyal customers.
Website Design
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Learn MoreWebsite Maintenance and Support
Learn MoreAccelerating Growth
Demand Cultivation
Unlike the funnel, the flywheel doesn’t stop at conversion. We nurture relationships to generate repeat business and advocacy, turning satisfied customers into brand ambassadors. Strategies like loyalty programs, email campaigns, and personalized engagement build trust, ensuring long-term growth.