If you’re looking to estimate your website’s return on investment (ROI) B2B website conversion rates are the industry standard for measuring financial success. Whether your digital marketing efforts are composed in-house or by a reputable B2B marketing agency, conversion rate optimization is the key to a successful website. By definition, conversion rate (CR) equals the […]

The debate of UX vs UI is a tale older than time. Many companies use these technical terms interchangeably, but the truth is that they are actually quite different. While they do work together to influence the useability of web design, UX and UI both refer to different concepts having to do with the user. […]

Building a new website and picking out the perfect website features to include can be an exciting process. But as is the case with any major investment in the future of your business or organization, it can also be a little nerve wracking. Coming up with an attractive and functional web design that is everything […]

It doesn’t take a sophisticated art connoisseur to tell the difference between a gorgeous website design and a terrible one. Even if you can’t put your finger on why exactly, you KNOW an ugly website when you see it. And you might not be surprised to know that nothing is going to drive visitors away […]

Google has spoken, and now brands around the world are shifting to mobile-first content strategy. In late 2017, Google announced that beginning in July 2018, searches will take page speed into consideration when determining the ranking for mobile websites and keywords. Simply put, if your website takes longer to load, it won’t rank as highly […]

As a business owner or marketing manager, time is of the essence. You’ve got about a thousand items on your to-do list and they’re all due… right now. The last thing you want to worry about is re-explaining to your marketing firm why the graphic design they created totally missed the mark. As a marketing […]

Not sure if the website for your construction firm is performing the way it could be? St Louis based digital marketing agency Timmermann Group specializes in building and designing websites for construction companies and we’ve tapped our expert web team for their top tips on how to optimize your presence online. Construction Web Design Tip 1: Your […]