How Much of My SEO Should be Done In-House?
If you’ve already started asking yourself whether your company should be doing in-house SEO or outsourcing elsewhere for your website, you’re on the right track. The fact that you recognize SEO as a vital component of your site, not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the […]
How to Increase Your Blog Traffic
Your blog is a valuable marketing tool–perhaps one of the most valuable marketing tools if you’re using it correctly–and knowing how to increase blog traffic can do wonders for your business. Your blog is an excellent way to inspire your customers, generate leads, establish yourself as a trusted voice in the market, and subtly reinforce […]
What is Branded Content and What Makes It So Effective?
A strategic, focused, and cost-effective branded content strategy might just be what your company needs to reach a wider audience, enhance brand awareness, and boost sales…but what is branded content? Branded content is all around us whether you realize it or not. Branded content is an integral component of an effective branding strategy and can […]
How FOMO Can Kill Your SEO
Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]
Unqualified Web Traffic Might Be Killing Your ROI (Here’s How to Save It)
Welcome to this page on this website. We’re happy you’ve joined us. Quick question: how many other websites did you visit today? Can you name them all? We’ll even spot you Google and Facebook. Chances are that unless you had a vested interest and spent a good amount of time on any one website, you’ve […]
How a Social Media Agency Partnership Can Support Your Team
Of the services we provide, social media marketing tends to be the one our clients think they could handle on their own. And, in some cases, they’ve come to us because they thought they could handle it on their own, quickly found out that they couldn’t, and now they need our help. The inclination to […]
Are Websites Dead?
For years, “expert” marketers have prophesied that the end of the website is near. They’ll claim that websites are dead and that social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, […]
Setting Better Business Goals and Objectives for the New Year
If you want your company to succeed, you can’t do it without setting better business goals and objectives for the new year, and an important part of setting better business goals and objectives is monitoring whether or not you’re on track to meet those goals. It’s easy to think that your goals are being met […]
Our world today has evolved into a fast-paced, multitasking culture designed by the introduction of the internet, mobile devices, and social media. Our shortened attention spans consistently crave new ideas and technologies that disrupt the status quo. For this reason, social networks advance their services regularly, attempting to keep up with consumer demands and a […]
I Need A Lawyer
This is what happens when a person needs a lawyer. A person has a need for a lawyer and the need is typically urgent. They don’t currently have one in their network so they Google for the type of lawyer they need. Many times the type of lawyer they are searching for and what they actually […]
What Kendrick Lamar Can Teach You About Digital Marketing
As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite […]