Does SEO Still Work In A Recession?
Marketing your business during a recession can be tricky. While the country is tightening its collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. We know recessions are a scary time and we’re not trying to convince anyone otherwise, but believe […]
Crafting Your Brand Voice and Tone
Conveying your ideas to an audience is challenging enough, but trying to do so in a specific, consistent brand voice and tone that speaks to your business is even more difficult. In a way, presenting information on your website is like presenting your business to a live audience. Your message needs to be cohesive, consistent, […]
How Much of My SEO Should be Done In-House?
If you’ve already started asking yourself whether your company should be doing in-house SEO or outsourcing elsewhere for your website, you’re on the right track. The fact that you recognize SEO as a vital component of your site, not an unnecessary add-on or luxury, already puts you ahead of much of the crowd. Typically, the […]
SEO vs PPC: Which Does Your Business Need?
When it comes to marketing a business, you want to make the most of your budget. Both search engine optimization (SEO) and pay-per-click (PPC) are popular choices. But you need to learn more about both and determine the differences to make an informed decision on which is best for your business model. The biggest difference […]
How To Choose An SEO Company
SEO is the language of search engines. To connect with your people, you need to learn this language or hire a company that is already fluent. Next, you need to choose the right SEO agency that will meet the needs of your business. This article will help you navigate your most burning questions about selecting […]
How FOMO Can Kill Your SEO
Chances are, there’s something happening somewhere right this minute that you desperately want to be a part of. People are out there having the times of their lives and you’re here with us (thanks, by the way). It’s simply not fair, we get it. This fear of missing out (or FOMO) can be crippling […]
Digital Marketing Tips for Cannabis Brands
The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]
What Is “Keyword Cannibalization”?
Keyword cannibalization can be a strong deterrent in having your site show up on the first page of Google’s organic search (practically the most valuable endorsement your site can earn). And an unfathomable amount of data goes into Google’s mysterious algorithm of deciding which pages are deserving of the coveted top spots. Remember, when it […]
Which Is More Important: SEO or Social Media?
When it comes to advancing your brand through digital marketing, you might be wondering: between social media and SEO, which is the better investment? Unless you’re fortunate enough to have an unlimited digital marketing budget at your disposal (and, let’s be honest, not many of us are) then it really comes down to what will […]
A Helpful Guide to Local SEO For Lawyers
For many businesses, search engine optimization (SEO) isn’t just a smart marketing move; it’s necessary to raise awareness for your brand and draw in more customers. An average of over 3.5 billion searches occur on Google every day, and if you aren’t taking strides to capitalize on that, you aren’t doing your business any favors. […]
My Website is ranking…Right?
Seeing your company’s name appear on the first page of a search engine when you type in certain keywords is an amazing feeling. It gives you a sense of pride because you either invested a lot of time or money to make it happen. It also gives you a sense of possibility when you see […]