The cannabis industry in America is growing at an incredible, and yet not entirely unexpected rate. As more and more states ease restrictions on recreational marijuana usage, the playing field is widening for dispensary owners, processors, and growers. According to Forbes, the cannabis industry is expected to surpass $47 billion by 2027 (up from just […]

SEO is…complicated. Anyone who remotely suggests otherwise, or claims to have “cracked the code,” is lying through their teeth. Like it or not, there are no shortcuts or easy outs when it comes to ranking your site. Basically, staying on top of the latest SEO strategies, tactics, rules, and guidelines is no easy task, and […]

Introduction: Marketing your business during a recession can be tricky. While the country is tightening their collective belts and the leads are becoming even harder to find, you might be inclined to jump straight into “trimming the fat” mode. And hey, we know recessions are a scary time and we’re not trying to convince anyone […]

Keyword cannibalization can be a strong deterrent in having your site show up on the first page of Google’s organic search (practically the most valuable endorsement your site can earn). And an unfathomable amount of data goes into Google’s mysterious algorithm of deciding which pages are deserving of the coveted top spots. Remember, when it […]

When it comes to advancing your brand through digital marketing, you might be wondering: between social media and SEO, which is the better investment? Unless you’re fortunate enough to have an unlimited digital marketing budget at your disposal (and, let’s be honest, not many of us are) then it really comes down to what will […]

Here’s the thing about getting a page to rank on Google; it’s hard. Think about it. You’re literally competing with every other website on the planet for a temporary residency in one of ten ever-revolving slots by trying to crack the code of an unfathomably complex algorithm developed and administered by the most powerful search […]

For many businesses, search engine optimization (SEO) isn’t just a smart marketing move; it’s necessary to raise awareness for your brand and draw in more customers. An average of over 3.5 billion searches occur on Google every day, and if you aren’t taking strides to capitalize on that, you aren’t doing your business any favors. […]

On Sunday, June 2, 2019, Google shared news of an upcoming algorithm shift via Twitter. In his tweet, Google’s Danny Sullivan announced the rollout of a broad core algorithm update. This is the first time Google has announced an algorithm update in advance. Officially named the June 2019 Core Update, the implementation of this algorithm […]

Building a new website is a major undertaking, the importance of which cannot be overstated. Doing it the right way requires research, a distinct plan of action, and perhaps most importantly, the right partnerships. And while choosing a web design agency is key, the first step is to identify what you’re wanting in your new […]

Google has spoken, and now brands around the world are shifting to mobile-first content strategy. In late 2017, Google announced that beginning in July 2018, searches will take page speed into consideration when determining the ranking for mobile websites and keywords. Simply put, if your website takes longer to load, it won’t rank as highly […]