QR, or Quick Response, codes rise and fall, and rise again is an interesting case study in technology that came before its time and how it can be repurposed to shape not only our marketing strategies for the future, but the global economy. To appreciate the QR code comeback we’re seeing today, we must first […]

The digital marketing realm is always evolving and if brand ambassadors aren’t consistently on the lookout for the next seismic shift in the way consumers interact with brands, they’re bound to get passed up by the competition. You should never stop trying to learn about your audience and experimenting with new ways to reach them. […]

Imagine someone is telling a potential customer about your business and how great it is. The potential customer goes to the Internet on their phone and types in your company name. Several listings with your information are listed on the Internet. They see your listing on Yelp and they click to call the number. However, […]

How many of you lawyers went to law school with high hopes of changing the world? You paid the dues of school and finally landed a job at the firm you wanted. Now you can start practicing law. However, the law firm you joined isn’t handing you cases, or at least not the cases you […]

This is what happens when a person needs a lawyer. A person has a need for a lawyer and the need is typically urgent. They don’t currently have one in their network so they Google for the type of lawyer they need. Many times the type of lawyer they are searching for and what they actually […]