As the effects of COVID-19 spun the entire world into a disoriented mess of uncertainty and “new normals”, business owners were faced with some tough decisions and unprecedented obstacles. I think it’s safe to say that just as no one knew what to expect, no one knew exactly how to respond. And being in the […]

In the digital age of visual stimuli and short attention spans, graphics are everything! But not everyone has the time or budget for original photography or illustration. This is where provided stock images can save the day. Stock photos have been taken by professionals you didn’t have to hire, with all the signs of a […]

After spending the better half of my evenings in 2015 committed to my own Pilates practice, I decided to embark on to a new sub-career journey; attending formal training school to become a certified Pilates Instructor. My rigid class schedule and endless anatomically based study hours have recently got me to thinking about how this […]

I am not a morning person. Anyone who has worked with me, has grown up with me, or has dated me, knows this. I am the person who sets 20 alarms in the morning, just to eventually wake up at the last possible minute. Coffee is my best friend, and going without it in the […]

In the Beginning In its infancy in the 18th century, graphic design and more specifically, advertising was much more purposeful and thought out since it took forever to do everything. You really had to ask yourself if what you were trying to say was really worth the time and money it would take to produce […]

As long as humans have been in existence, in some fashion, comedy has been around. Comedic entertainment is a way to ignore reality for short time, and indulge in intrigue, laughter, and unity. Sure, comedy is subjective, just as all forms of art are. But when it is done correctly, comedy can engender a feeling […]

New Year. New You! You can do it darling blog reader. But, before you launch full-force into “This Is My Organic-Fueled Bikini-Bod” Mode, let’s review where marketers initially planted the seed that has grown into your 2017 resolution (how’s it going by the way?). Pre-resolution, can you recall the last time you were grocery shopping? […]

As the music industry shifts and changes, artists have to find more innovative ways to capture the attention of their audience among all the noise, literally. From Twitter tirades to TV appearances, artists are constantly pushing their brand and product. Despite all the additional hype, when it comes to ensuring your music sells, nothing quite […]

Every day at Timmermann Group we turn to data to determine how to allocate our client’s marketing dollars, measure their success, and plan for the future of their business. With hard numbers as such an important factor in our decision making process, there’s no doubt that our team doesn’t believe that a little analytics analysis can […]

When Jake Arrieta was drafted by the Baltimore Orioles in 2007, he was the hopeful for the savior the team needed. Securing the highest paying fifth round draft contract, Arrieta was presumed to be a star. However, he quickly fell flat of everyone’s expectations, earning consistently high ERAs, or earned run average, an important metric […]