Jack Lehr Heating, Cooling & Electric
Jack Lehr and Timmermann Group: Energizing an Online Presence
Jack Lehr Heating, Cooling & Electric, with 50 years of experience in the HVAC and electric industry, is a local, 100% employee-owned company. Known for their exceptional service in installations, repairs, and modifications, they use only the highest-quality equipment.
In early 2023, they partnered with Timmermann Group, an HVAC marketing agency, to enhance their online presence. The goal was to capture demand through Search Engine Optimization (SEO), Local Search Optimization (LSO), and Pay-Per-Click (PPC) while also receiving support in website maintenance. This collaboration aimed to elevate Jack Lehr’s digital footprint and ensure their services are easily accessible and visible online.
Developing a Capturing Demand Strategy
Jack Lehr was facing a challenging situation. Despite partnering with an agency specializing in HVAC marketing, they weren’t achieving the desired results in a competitive market dominated by companies backed by private equity. Their online presence was struggling – they were not ranking effectively on Google through SEO or Local SEO, and their PPC campaigns only generated leads for branded searches. Moreover, their website was plagued with UX and technical issues, hindering potential customers from engaging effectively.
Recognizing the need for a significant change, Jack Lehr turned to Timmermann Group in early 2023 to revitalize their digital strategy and capture the existing demand in their service areas essential for their growth. Timmermann Group approached this challenge with a comprehensive strategy. They conducted an in-depth analysis of Jack Lehr’s digital footprint, identifying key areas for improvement in SEO, LSO, and PPC. By optimizing website content for relevant, high-traffic keywords and addressing local search nuances, they aimed to enhance Jack Lehr’s visibility in search engine results. Simultaneously, they revamped the PPC approach to target non-branded searches, broadening the scope to capture a wider audience. The strategy also included a thorough overhaul of the website, addressing UX and technical issues to improve user engagement and conversion rates.
Delivering on a Capturing Demand Strategy
SEO: Timmermann Group’s SEO strategy for Jack Lehr was multi-faceted. They identified geo-specific keywords relevant to the services offered and developed a targeted page strategy. To address keyword cannibalization, numerous conflicting pages were removed. They also rectified technical SEO issues, created service pages with supporting content and successfully acquired links from editors of publications who found their blogs valuable.
LSO: For LSO, Timmermann Group claimed and controlled Jack Lehr’s citations, ensuring consistency in their Name, Address, and Phone number (NAP) across platforms. Each citation was further optimized with accurate company data.
PPC: The PPC strategy was designed to complement SEO efforts. Timmermann Group developed a geo-specific strategy targeting keywords relevant to Jack Lehr’s services, aiming to capture a broader audience and drive more targeted traffic to the website.
Website: Timmermann Group provided crucial website maintenance and support for Jack Lehr. This included addressing WordPress issues, particularly focusing on enhancing website security. Resolving these technical challenges ensured a safer and more reliable online experience for Jack Lehr’s customers.
The Blueprint of Progress
The strategic efforts of Timmermann Group have led to remarkable advancements in Jack Lehr’s online visibility and customer engagement. This section will detail the measurable successes achieved through the integrated SEO, LSO, PPC, and website optimization approach.
Through Timmermann Group’s targeted SEO efforts, Jack Lehr now ranks in the top three positions on Google for 175 revenue-generating keywords. These include highly competitive terms like “allentown hvac,” “hvac allentown,” “hvac bethlehem,” and “air conditioner installation allentown.” This significant improvement in search engine rankings has positioned Jack Lehr as their region’s leading choice for HVAC services in Lehigh Valley.
Jack Lehr’s LSO strategy, executed by Timmermann Group, has led to a dominant presence in Google’s Map Pack. They now rank in the top three positions for over 150 keywords, including “allentown hvac,” “heating and cooling allentown pa,” and “air conditioning repair allentown pa.” This enhanced visibility in local search results significantly boosts their accessibility to customers seeking HVAC services in the Lehigh Valley area.
Google Ads emerged as the highest-performing channel in Jack Lehr’s PPC campaign, boasting an impressive conversion rate of 26%. This success highlights the effectiveness of Timmermann Group’s targeted PPC strategy, significantly contributing to Jack Lehr’s overall digital marketing triumph.
Sold Web Support
Timmermann Group’s dedicated website maintenance and support for Jack Lehr focused on resolving WordPress issues and enhancing site security. This effort improved the website’s functionality and user experience and ensured a secure and reliable platform for their customers.
Building on this success, Jack Lehr continues its partnership with Timmermann Group to further refine and optimize their digital marketing strategies. This ongoing collaboration focuses on sustaining and enhancing the growth in conversions, ensuring long-term success and visibility in an increasingly competitive market. The partnership is a clear indicator of the enduring value and expertise that Timmermann Group brings to the table in digital marketing.
For businesses like Jack Lehr Heating, Cooling & Electric, maintaining a strong online presence is crucial in today’s digital landscape. Effective SEO, PPC, and website strategies are key to staying ahead in a competitive market.
The success of Jack Lehr showcases the impact of partnering with a skilled digital marketing agency like Timmermann Group. They provide the expertise needed to navigate complex digital channels, allowing businesses to focus on their core operations and customer service.
Partnering with Timmermann Group was a game-changer for us. Their expertise in SEO, PPC, and website optimization has not only improved our online visibility but also significantly increased our customer conversions. The team’s dedication and tailored strategies have been instrumental in our digital success, setting us apart in a highly competitive market. We’re grateful for their ongoing support and innovative approaches.”
– Clint Solliday, President, Jack Lehr Heating, Cooling & Electric