About The Client

Dogswell is a leading manufacturer of high-quality, all-natural dog treats that support proactive wellness. The treats come in a variety of fun and functional formats and flavors.

Client Challenge

Dogswell engaged Timmermann Group because they needed a new website that visually conveyed their new branding and provided the nutritional information, ingredients and functional benefits of each treat in a visually appealing, easy-to-understand format.

How TG Helped

Knowing that Dogswell customers care deeply about their dogs and the treats they feed them, our strategy, content and design teams collaborated to create a website content plan and visual design that prominently features the vibrant product packaging and makes it simple for consumers to research and compare different Dogswell treat flavors and formats to determine which varieties their dog will love best.

Timmermann Group also developed a “Where to Purchase” feature that makes it easy for consumers to find Dogswell treats near them. After a user enters their ZIP code, they’re shown a list of nearby retail locations, complete with driving directions, that carry Dogswell products.

the Results

Goal Conversion Rate

(within 6 months of website launch)

49%

increase in goal conversion rate within 6 months of website completion, encouraging the client to launch a social media, photography and video effort to further build the brand.

Goal Conversions

(within 6 months of website launch)

10%

increase in goal conversions at all points in the Dogswell product research process, ie.: Where to Buy submissions and contact form submissions.