Why It’s Important (and Beneficial) For Your Business to Give Back

Charitable acts are done without an expectation of financial gain, but that doesn’t mean giving back doesn’t come without rewards. At Timmermann Group, there are many personal reasons why we sponsor and participate in St. Louis’ Making Strides Against Breast Cancer walk every October.

However, our decision to participate and sponsor is not done on an individual basis. We’ve taken it to the next level as a company wide initiative that reflects our commitment to strengthening the community we live and work in. It’s our belief that investment in the world around you is also an investment in yourself and your business.

Still not sold? We’ve got a few examples of how giving back has translated into getting back for our amazing team.

Respect

Treat others as you’d like to be treated. It’s the Golden Rule. When you are acting with respect towards your community, you often will receive respect in return. With every water bottle we purchase and provide to Making Strides participants, we’re letting them know we respect their journey and their commitment to a world without cancer. And, the fact of the matter is, the walkers take note.

It’s not about getting your name out there, it’s about demonstrating the power of attention to outstanding community members. Each bottle of water is a symbolic conversation starter. We’re given the opportunity to get to know the Making Strides participants on a deeper level and they’re given the opportunity to get to know our business’ values more intimately. We’re expanding our network to include people with a shared determination and passion for a better future, which is an invaluable resource to any business owner.

Speaking of Networks…

Charitable causes tend to attract some of the most motivated and invested business people in a community. When you’re looking for a who’s-who of who has shared commitment to improving the St. Louis region, philanthropic organizations are a great start for expanding your circle. You never know who you might meet when volunteering for a board or lending your talents to a planning meeting for an event.

Team Building

Giving your team a chance to take part in philanthropic events instills a sense of pride within themselves and also in your organization. Raising money together allows employees to work outside of their typical teams, across multiple departments, and with people they may not interact with on a normal day. It is also a great way to help build relationships among your crew, as everyone is working towards the same goal.

Not Everyone Does It

We love St. Louis. We live here. We work here. We’re invested. In fact, we’re so invested we’ve actually developed a bit of a complex about our level of responsibility in helping to bolster the cultural and economic power of our fair city. Not all of the businesses in our region follow the same credo.

The fact of the matter is, our mission to strategically develop St. Louis as a desired career location for digital experts spills over into our participation with Making Strides and our commitment makes us stand out. It’s part of who we are and it’s something we’re very proud of. Thankfully, we tend to work with customers who feel the same way.

Our Story

Starting in September and ending in October, Timmermann Group shifts our external communications to focus predominantly on breast cancer awareness. Our social media accounts and strategy are the crown jewel of these fundraising efforts; acting as a platform for everything from event invitations, to live-streamed donation-based activities, to sharing breast cancer facts alongside images of the TG dogs dressed in pink. It’s really an exercise in company culture, giving us the chance to talk more about who we are than what we do. The added bonus is the positive impact we’re having on Making Strides and the ACA.