You Will
- Direct the entire SEO department by strategizing and spearheading SEO efforts for an array of clients with the intention to rank.
- Serve as a hub of knowledge and leadership to our SEO Strategists and specialists.
- Peer-mentor SEO Strategists on the team to ensure quality of deliverables.
- Define, spearhead and delegate actionable tasks to the SEO team while performing in-the-trenches tasks.
- Complete such SEO tasks such as, but not limited to:
- KW Research
- On-Page
- Off-Page
- Technical
- Data reporting
- Pitch and report on our SEO services to both prospective and current clients.
- Provide each client personalized strategies to cater to each unique business market and competition level.
- Collaborate with both internal and external departments such as the content, design and development teams to prioritize and execute SEO tasks.
- Uphold current best practices, implement new department processes and evaluate room for company growth.
- Manage SEO budgets to ensure tasks are completed on-budget and on-time.
- Collaborate with our SEO Strategists to communicate tasks effectively and implement tasks in a timely and professional manner.
- Identify new opportunities to increase client visibility and search engine ranking.
- Monitor organic search performance of TG properties, our clients, and top competitor sites.
- Remain up-to-date on current, past, and projected trends in the SEO industry.
- Analyze search engine competition, establish benchmarks for success and measure the effectiveness of efforts based on those goals.
- Compose reports on SEO metrics and efforts across client properties in a succinct and professional manner.
Requirements
- 5+ years of experience strategizing and executing SEO campaigns.
- Tenured knowledge of SEO including but not limited to sitemaps errors, on-page, off-page and technical SEO.
- Knack for identifying the source of problems and proposing realistic solutions with a data-proven strategy.
- Ability to manage multiple client projects at a time and lead others while staying focused, organized, and driven.
- Posses subject matter expert knowledge of new SEO advances and Google algorithm updates.
- Advanced understanding of search engine optimization tools such as Google Analytics, Google Search Console, Google My Business and Google Tag Manager.
- Demonstrated portfolio of experience leading SEO projects from beginning to end.
- Experience utilizing SEO tools such as SEMrush.
- Deep insight into researching target keywords and pages with an agile approach.
- Ability to approach challenges with refinement and resourcefulness.
- Advanced analytical skills and ability to identify patterns and trends within large datasets to identify opportunities for improvement.
- Thrive in a fast-paced and dynamic work environment where everyone works together in the trenches to push for success.
- Professional verbal and written communication skills.
- Impeccable organization skills.
- Strong presentation skills and an aptitude for verbalizing complex strategy in a clear, meaningful and actionable way to a variety of stakeholders.
- Innovative thinker and collaborative team player.
- Ability to work independently but also as part of a team.
- Exceptional time management skills and task prioritization with the ability to pivot when necessary.
Bonus Points
- General understanding of web development and HTML as it relates to technical SEO.
- Experience working within multiple different types of content management systems.
- Previous CRO experience for various industries.