You Will

• Develop and implement PPC strategies across various digital channels, including Google Ads.
• Conduct thorough keyword research and analysis to identify campaign optimization and expansion opportunities.
• Create and manage PPC campaigns, including ad copy creation, bidding strategy development, and budget management.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance and achieve client objectives.
• Collaborate with internal teams, including content creators, designers, and account managers, to ensure alignment of PPC campaigns with overall digital marketing strategies.
• Work with cross-functional teams to identify any CRO opportunities related to the post-click experience and how they may impact conversions.
• Maintain a growth mindset related to industry trends, best practices, and platform updates to improve campaign performance and drive innovation continuously.
• Prepare regular performance reports and client presentations highlighting key findings, recommendations, and successes.

Requirements

• USA Only
• Minimum 4+ years of digital marketing experience, preferably in an agency environment.
• Proven experience in developing and managing multiple successful PPC campaigns.
• Google Analytics and Google Ads certified
• Strong understanding of paid search platforms, including Google Ads, Bing Ads, etc.
• Proficiency in Google Analytics and other analytics tools to track campaign performance and identify opportunities for optimization.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong communication skills with the ability to effectively present findings and recommendations to clients and internal stakeholders.
• Detail-oriented with a passion for staying organized and managing multiple projects simultaneously.